While the more abstract idea was rejected for looking “a bit close to the blockchain world”, it’s fascinating to see how the interim work fed into a final 2D outcome. “We wanted the identity to be bright, recognisable and fun.” However, Lovework remained: “careful to strike a balance to ensure that the brand was colourful and friendly but also confident and trustworthy.” The studio landed on the final product after posing a few iterations to Tranch, including a 3D version of the identity also illustrating payments being cut into blocks.
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“B2B products and services are typically blue, grey and stiff,” says Campbell. Videos Playlists Community Channels About Search Recently uploaded Popular 14:23 Create Awesome Geometric Textures EASILY Illustrator Tutorial 7K views 6 months ago 3:39 FREE Geometric Texture. While the Tranch identity feels smooth and simple, it’s also refreshingly out there for the fintech field. Meanwhile, the studio opted for BW Gradual for type owing to its curved cuts and slices, a feature that “slotted in perfectly” with the overarching Tranch concept. Each tranch connects to the central logo shape, affectionately coined “the butter knife” by Lovework.
The logo tranches also become layout devices across the work, expanding to fit messages that detail more about Tranch’s services. The idea of chopping things into chunks crops up again for the logo, which shows a block payment being cut into four tranches, and rearranged into a ‘T’. Meaning the project unites the worlds of food videos and axonometric alphabets too. Depicting all kinds of items – from pie charts and iphones to bread – being slowly sliced into pieces, the illustrations were inspired by typographic legend Takenobu Igarashi. While the animations by Richard Coldicott: “were an absolute necessity!” according to Campbell, they actually came after the studio developed a set of in-house illustrations with Lucinda Clark. Il design è un processo di analisi di un problema che viene risolto tramite la creazione di un artefatto visivo nellambito del design grafico vengono create ad esempio opere visive come manifesti, libri, pubblicità, packaging, loghi, insegne, interface utente e siti internet. Essentially, the studio looked to the tradition of looping animations – in particular, ASMR-inducing clips from YouTube – to illustrate Tranch’s USP: turning large payments into bite-sized chunks.Īs for those YouTube inspirations, Lovework co-founder Campbell Butler recounts happening across “wonderful clips of cheese and spam being satisfyingly sliced”, knowing straight away they needed to be replicated for Tranch (previously UpCash). To visualise the detangling of finances, Brisbane-based Lovework Studio landed on an animated solution for Tranch’s new identity. From the visual on your favorite hoodie to the logo that drew you to your breakfast cereal this morning, graphic design is unique in its fusion of art and.
Particularly when you’re branding a company like Tranch, a UK fintech business peddling the concept of payment ease.
Simplicity is sometimes an underrated currency in design.
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